Supporting the health, wellbeing and vitality of the communities we serve
In 2016 Walgreens employees across the USA embraced the spirit of Red Nose Day for the second year in a row. To raise money and awareness for the charity campaign they did everything from throwing red paint on store managers to sharing images of themselves on social media.
Through sales of 13.6 million red noses and other activities with customers, employees and supplier partners, Walgreens hit its expanded fundraising goal, raising $20 million, more than double the amount raised for the inaugural event in 2015. The funds went to providing nutritious meals, essential medicine, clean water and other vital aid and services to children in need in the USA and internationally, making Red Nose Day an anchor of Walgreens Boots Alliance’s goal of supporting health and wellbeing.
“The entire Walgreens organization and its customers' support have been absolutely vital to the success of Red Nose Day,” said Janet Scardino, chief executive officer of Comic Relief Inc., the charity behind Red Nose Day. “While the numbers are impressive, the truly gratifying part of Red Nose Day is knowing that the lives of so many children will be transformed.”
Several weeks before and after the second annual U.S. Red Nose Day, on 26 May, Walgreens asked customers to purchase red noses and other red items such as beads and bow ties, with proceeds benefitting the Red Nose Day Fund. Walgreens also absorbed marketing costs for the campaign. The activities culminated in a two-hour live broadcast on NBC with popular comedians and Hollywood stars, echoing the original UK Red Nose Day in 1988.
In alignment with its grant methodology, the Red Nose Day Fund distributed donations to programs including: Boys & Girls Clubs of America, which provides safe places for children to learn and play after school; Children’s Health Fund, which brings essential medical services to underserved children; Covenant House, which provides shelter and services for homeless youth; hunger relief organization Feeding America; and Save the Children, which provides critical early childhood programs.
Red Nose Day Thank You!
In addition to Red Nose Day, Walgreens Boots Alliance strives to support health and wellbeing in local communities in many different ways. Our people and businesses around the world participate in volunteering activities, fundraising activities and awareness campaigns.
Examples of these programs include:
- Through an 11-year partnership with International Health Partners (IHP), Europe’s largest coordinator of donated medicines, Walgreens Boots Alliance, including its legacy businesses, has provided medical supplies on an ongoing basis to aid agencies and healthcare companies to support natural disaster relief and refugee crises. Walgreens Boots Alliance also provides medicines for pre-packed kits of essential medicines for UK healthcare professionals who travel overseas on short-term medical missions in the developing world.
- The First Ladies Health Initiative, spearheaded by African-American women church leaders and sponsored by Walgreens, provided no-cost medical screenings and personal contacts in fiscal 2016 to help detect or prevent illnesses which disproportionately impact African-American and Latino communities. The annual program at close to 150 churches in five U.S. cities is designed to reach people in minority and low-income communities who are at a higher risk for certain diseases but less likely to seek medical attention.
- In advance of U.S. National HIV Testing Day on 27 June 2016, Walgreens and Greater Than AIDS, a leading national public information response to the domestic HIV/AIDS epidemic, teamed up with health departments and local AIDS service organizations (ASOs) to offer free HIV testing and counseling about new prevention strategies, including Pre-Exposure Prophylaxis (PrEP). Testing took place at Walgreens stores in 150 participating cities including Atlanta, Baltimore, Chicago, Dallas, New Orleans and Memphis.