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Walgreens launches ‘Well Beyond HIV’
In January 2015, Walgreens developed Well Beyond HIV™, a national campaign highlighting people aging well beyond their HIV diagnosis. The centerpiece of the campaign is a traveling art exhibit, curated in collaboration with The Graying of AIDS, an independent documentary project and educational campaign. The exhibit, which launched in Miami, Florida, provides a glimpse into the lives of older adults living with HIV. The tour also included San Francisco, Chicago, Washington, D.C. and New York.
According to the U.S. Centers for Disease Control and Prevention (CDC), about 1.2 million people in the USA are living with HIV, and for the first time half of those were 50 years old or older in 2015.
“As the population of older Americans living with HIV/AIDS grows, the daily realities, concerns and successes of their lives remain largely unrecognized,” said Glen Pietrandoni, Walgreens Senior Director of Virology. “By sharing stories of challenges and triumphs through the compelling photography and insightful testimonials, we hope this campaign increases awareness of the unique needs of these individuals while our pharmacies act as a trusted community resource to help those aging with HIV live well.”