Sebastian James leads all of the Boots businesses including Boots Opticians, both across the UK and the Republic of Ireland. Before joining Boots in September 2018, James held the position of Group Chief Executive of Dixons Carphone from August 2014 to January 2018 following the merger of Dixons Retail Group with Carphone Warehouse. He joined Dixons in April 2008 and held various roles, including Group Operations Director prior to his appointment as Group Chief Executive in February 2012.
Before joining Dixons Retail, Sebastian was CEO of Synergy Insurance Services Limited and gained wide retail experience as strategy director. He started his career at The Boston Consulting Group.