Vineet Mehra leads and directs all marketing activities across the global enterprise. He is a truly global marketer and business leader having lived in and led diverse teams across three continents. Mehra’s background combines global experiences in core consumer packaged good categories such as health, beauty and personal care along with pure-play digital and e-commerce technology business models. In 2018, Forbes listed him as one of their Top 50 CMOs defining the future of marketing, and in early 2019, Ad Age announced him as one of their Top 20 Tech Savvy CMOs.
Prior to WBA, Mehra was Global CMO at Ancestry.com, the world’s largest consumer genomics and genealogy company, leading their worldwide direct-to-consumer marketing programs and subscription revenue model efforts. Before that, he was Global President for Johnson & Johnson’s baby care division and was also Global President of Marketing Services. He has also held top marketing positions at Avon, Novartis Consumer Health and Procter & Gamble.