To celebrate the relaunch of its 13-year-old iconic i-Divine eyeshadow palette range, Sleek MakeUP has released a new press campaign film titled “I Am Divine.”
Directed by filmmaker Otis Dominique, “I Am Divine” showcases British changemakers such as Vogue journalist and author, Yomi Adegoke; creative, writer, performer and LGBTQ+ advocate, Darkwah Keyi-Darkwah; and financial wellness coach Bola Sol. They candidly discuss the role make-up plays towards their own individualism and how self-care has driven meaningful change to them and their communities.
Sleek MakeUP has been delivering high impact color products to all skin tones for 35 years. This campaign marks the brand’s wider commitment to using its communications channels to reach and recognize all the different people and communities it serves.
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