Alliance Boots is taking the next step in the European expansion of its ‘Boots Laboratories’ skincare range which has clinically proven anti-ageing benefits. After successful launches in France and Portugal in 2008/09, the range is to be launched in Italy and Spain in the coming months.
For the Italian market, Alliance Boots has agreed with Procter & Gamble to enter into a partnership leveraging P&G’s salesforce capacity and capabilities to distribute and promote the brand to pharmacies.
Ornella Barra, Chief Executive of the Pharmaceutical Wholesale Division, Alliance Boots, comments: “Boots Laboratories Serum 7 anti-ageing skincare range is already popular in pharmacies across France and Portugal. Our objective is to expand Boots Laboratories and we are delighted to be working in partnership with P&G to make these award-winning products accessible to Italian consumers, underpinned by the trust and heritage of the Boots brand.”
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Alliance Boots is a leading international pharmacy-led health and beauty group offering a wide range of products and services to our customers working in close partnership with manufacturers and pharmacists. Our two core business activities are pharmacy-led health and beauty retailing and pharmaceutical wholesaling. Alliance Boots is privately-owned and employs over 115,000* people. Its wholesale and distribution network serves over 140,000* pharmacies, doctors, health centres and hospitals from over 370* pharmaceutical wholesale distribution centres in 16* countries. We operate more than 3,200* health and beauty retail stores in nine* countries, of which just under 3,000* have a pharmacy.
* Figures stated are as at 31 March 2009, are approximate and include associates and joint ventures.
Boots Laboratories (a registered trademark of The Boots Company PLC) is an award-winning anti-ageing skincare range sold through independent pharmacies. The range was launched in France in 2008 and in Portugal in 2009.
For further information, please contact
Yves Romestan / Zoe Farthing / Sanam Conway, Alliance Boots
Tel: +44 (0) 1932 871 569
James Murgatroyd / Kirsty Flockhart, Finsbury
Tel: +44 (0) 20 7251 3801