Boots Ireland recently launched its first-ever pharmacy marketing campaign to drive awareness of the convenience, accessibility and expertise that Boots pharmacies offer. Targeting beauty customers and moms, the campaign aims to encourage these core audiences to make pharmacy at Boots their first choice.
This campaign builds on a year when Boots Ireland became more essential to patients than ever before. Last month, Boots Ireland was recognized as the most reputable pharmacy and retailer in Ireland for the second year running, according to the 2021 Ireland RepTrak® study.
Boots Ireland understands that customers are individuals whose lives are filled with much more than their health needs, and that feeling good is vital to living their lives to the fullest. The TV spot features individuals who have taken control of their health thanks to a visit to the pharmacy at Boots, and also features Boots pharmacist Heather Feeney. The advert, which you can watch below, is available across Irish TV and video on demand, along with in-store, social, digital and email assets.