Retail & Innovation

Boots UK’s new bundle of joy

From bump to baby and beyond, discover how Boots UK is transforming its multi-channel baby and toddler experience.

By Hannah Robinson

Boots Baby Storefront

From deciding upon a name and decorating the nursery, to learning about bottles, diapers and strollers, having a baby is an incredibly exciting and special time. But it’s not just the new addition to the family who’ll soon be taking baby steps, it’s the parents too, as they learn to adjust to life with a little one on the way.

To help new and expectant parents navigate these early years of family life, Boots is delivering a brand-new baby and toddler experience by significantly reinventing and expanding its products and services. This multi-channel transformation follows a dramatic change in the ‘baby’ landscape over the last three years, with many ‘go-to’ retailers leaving the UK market. Now, WBA’s UK pharmacy-led, health and beauty brand has the ambition of being one of the biggest baby retailers in the UK.

Boots has also brought together two of the UK high street’s beloved brands through a partnership with Mothercare. With over two hundred years of combined experience, Boots and Mothercare have been helping families look after their children’s health and wellbeing for over two centuries and are set to lead the way in parenting.

As Mothercare settles into its new home, click through to discover how Boots is transforming itself into a one-stop-shop for all things bump, baby and beyond…

Baby hub
Baby Hub


For new parents, convenience is key, which is why Boots has launched ten Mothercare and Premium Nursery Zones in selected stores nationwide, beginning in November 2020.

Showcasing the latest and most popular products all under one roof, the new zones will also offer dedicated “Baby Help Hubs”, which will provide customers with 1 to 1 assistance and access to expert Boots advice. Not only will this help make shopping for babies easier than ever, but it will also help to create a welcoming and safe space for new and expecting parents.

Baby and toddler brands
Baby Brands


You can never have too much choice, particularly when it comes to choosing the perfect products for the newest addition to your family.  

Now stocking over 250 baby and toddler brands, Boots has introduced a whole host of new and well-loved brands this year, including: Mamas and Papas, Babystyle, Baby Jogger, Babyzen, Hifold, Gracco, iCandy, and Bugaboo. It has even extended some of its much-loved ranges, like Silvercross, Cybex, and Britax.

Mothercare range
Mothercare range


It’s never been easier for proud mamas and papas across the UK to access the baby essentials they need, as the much anticipated Mothercare range began to appear in over 400 Boots stores from September 2020.

Connected and convenient, the iconic Mothercare clothing range and nursery essentials, as well as popular brands such as iCandy and Bugaboo, can now be picked up in stores and online on boots.com – with new products landing monthly.

Parenting Club

The Parenting Club is exclusively available to Boots Advantage Card holders. It continues to be one of the most competitive loyalty schemes on the high street with over 1 million members.

The club provides news parents with access to a whole host of perks, free gifts at key stages of baby's development†, and advice on the health and development of their little one. Customers also receive eight points for every £1 spent on baby products*, helping to provide even greater value.

Through the Parenting Club, Boots can invest in what it offers to loyal customers and members, and continue to give great value on the products it knows parents will love.



* Collect 8 points per £1 on your baby shop is available on products in the baby area. Boots reserves the right to determine which products should be in this offer and it excludes infant milks (up to six months), prescriptions, and gift vouchers/cards. Click here for full Parenting Club terms and conditions.

† Subject to availability

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