Our Division operates 9,277* drugstores in 50* states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. As of August 2019, approximately 78 percent of the U.S. population lives within five miles of a Walgreens, Duane Reade or an acquired Rite Aid retail pharmacy.
We sell prescription and non-prescription drugs, as well as general merchandise, including household items, convenience and fresh foods, personal care, beauty care, photofinishing and candy. We provide customers with convenient, omni-channel access to consumer goods and services, including owned branded general merchandise, such as Walgreens Brand, Nice!, Well Beginnings and Finest Nutrition, as well as pharmacy and health and wellness services in communities across America.
Integrated with our e-commerce platform, the Walgreens mobile application allows customers to refill prescriptions through scan technology, receive notifications alerting when a refill is due and other retail functionality, such as photo and shopping features.
We are focused on creating a neighborhood health destination and a more modern pharmacy aligned to a wider range of healthcare services.
Through our strategic partnership strategy, our key collaborations aim to develop new healthcare delivery models and to improve access to advanced healthcare technologies and solutions. Our services help improve health outcomes for patients and manage costs for payers, including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. Walgreens also provides specialty pharmacy and mail services and offers in-store clinics and other healthcare services throughout the United States, and most of which are operated by our healthcare strategic partners.
Pharmacy accounts for 74 percent† of sales while retail accounts for 26 percent.
Overall, we filled approximately 844 million† prescriptions in fiscal 2019, including immunizations. Adjusted to 30-day equivalents, we filled approximately 1.2 billion† prescriptions in fiscal 2019.
We have taken further steps to develop our neighborhood health destinations, working with our strategic partners. We have more than 88,000* healthcare service providers, including pharmacists, pharmacy technicians, nurse practitioners and other health-related professionals. Through them, we expect to continue to play a growing role in government and employer efforts to control escalating healthcare costs.
Our loyalty program, Balance® Rewards, is designed to reward our most valuable customers and encourage shopping in stores and online and allows customers the opportunity to earn points for purchasing select merchandise in addition to receiving special pricing on select products when shopping with a rewards card. Customers have the ability to instantly redeem rewards at our stores or through Walgreens.com. We had approximately 90 million Balance® Rewards active members as of August 2019.
The Division’s strategy is designed to further transform our traditional drugstore by offering ultimate convenience, driving the best customer loyalty and delivering extraordinary customer and patient care. We are also implementing new approaches to promotions, product selection and other areas to deliver greater value to customers in our stores, including through an enhanced beauty offering.
We seek to expand our product and service offerings across new channels and markets where, in addition to our stores, customers and patients can utilize our health system pharmacies, Walgreens.com, mobile applications and social media sites.
* As of August 31, 2019 excluding equity method investments.
† For fiscal year ended August 31, 2019 excluding equity method investments.
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