News Briefs

Boots crowned ‘Beauty Retailer of the Year 2021’

For the fourth year in a row, Boots UK continues to be a first-choice beauty destination at The Sunday Times Style Beauty Awards.

boots beauty consultant helps customer

For the fourth year in a row, Boots has been voted “Best Beauty Retailer” at The Sunday Times Style Beauty Awards.

As the largest consumer-voted beauty awards in the UK, more than 4 million votes were cast by readers of the magazine to find the nation’s favorite beauty brands and products, across 30 categories. Winners were announced during a virtual ceremony hosted by beauty director Sarah Jossel and columnist India Knight of The Sunday Times' Style magazine.

In addition to the top award for Boots, Soap & Glory, one of the iconic brands in No7 Beauty Company’s stand-out portfolio, was awarded the “Best Bath/Body Range.”

“Over the last year, consumers’ relationship with beauty has transformed as the pandemic changed our lives,” says Jamie Kerruish, category director, beauty and gifting at Boots UK. “While we saw huge changes in the way consumers shop, Boots has continued to expand its unrivaled beauty portfolio by bringing the most in-demand and iconic brands, including Anastasia Beverley Hills, KVD Beauty, M.A.C and Drunk Elephant, to our customers.

“While continuing to offer our virtual beauty consultation services so customers can access free premium beauty advice from the comfort of their own home, we’ve also unveiled three new beauty halls in Scotland, which encourage shoppers to browse the latest products more intuitively. This prestigious award is recognition that Boots continues to be a first-choice beauty destination for shoppers all over the UK.”

Beauty-lovers can pick up almost all of the winning brands and products in select Boots UK stores or online at boots.com. Browse the full list of award winners here