News Briefs

Introducing No7 Beauty Company

Creating the best in beauty for everyone, No7 Beauty Company is a new and dynamic consumer-led beauty business by Walgreens Boots Alliance.

Two ladies hugging and smiling

Today, April 19, marks the momentous launch of No7 Beauty Company, a consumer-led beauty business creating trusted, affordable beauty brands for every skin type, ethnicity, age, and texture. The new business launches with a stand-out portfolio of iconic, global beauty brands, including No7, Liz Earle Beauty Company, Botanics, Soap & Glory, Sleek MakeUP, and YourGoodSkin. 

Placing its leading insights into customer shopping behaviors at the heart of its strategy, No7 Beauty Company will develop products through world-class innovation and sustainable sourcing practices. Guided by a bold roadmap, it pledges to achieve the following three overarching sustainability goals by 2030:

  • At least 50 percent of its global sales will come from healthier, more sustainable products and services
  • Half of the overall impact of new products we place on the market compared to 2019
  • Double the value we create for society, compared to 2019.

Over the last 86 years, empowering people to have a positive impact on the world around them has been a driver of No7 Beauty Company brands. Notable initiatives include the No7 ‘Unstoppable Together’ campaign; tackling hygiene poverty through Soap & Glory’s The Better Bathtime Initiative in partnership with The Hygiene Bank; and commitments to a cruelty-free beauty industry.

To celebrate the launch, No7 Beauty Company also released its first ever ‘Beautifully Informed’ report, which unearths insights into the evolving role that beauty brands play and why beauty matters; today’s beauty customer and their shopping behaviors; and tomorrow’s trends and drivers predicted to shape the industry.

The company’s position as part of Walgreens Boots Alliance, Inc. (WBA), a global leader in health and beauty products, will provide access to more than 100 million loyalty members worldwide, which will drive and optimize digital marketing and increasingly personalized solutions. No7 Beauty Company will also be positioned to develop omnichannel offerings with WBA retailers and other new and existing retail partners around the world through a direct-to-consumer model, .com sites, mobile apps and more, to provide customers with differentiated products and shopping experiences.

As part of the launch, WBA Consumer Healthcare Futures and Global Sourcing have both been introduced to underpin and drive WBA’s brands to innovate, grow and compete. 

“The launch of No7 Beauty Company, a new consumer-packaged goods business within WBA, allows us to reinvent how we manage and drive further growth for our beauty portfolio”, says Annie Murphy, senior vice president, global chief commercial brands officer, International Retail. “No7 Beauty Company will use the combined strengths of our world-leading brands, our dynamic supply chain, and our unrivalled track record for product innovation.

“The launch of No7 Beauty Company will enable us to make our beloved and trusted brands accessible to even more customers round the world, as a force for good, underpinned by best-in-class global sourcing and accelerated levels of innovation” adds Mark Winter, managing director, No7 Beauty Company.

Cautionary Note Regarding Forward-Looking Statements. All statements in this release that are not historical are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not guarantees of future performance and involve risks, assumptions and uncertainties, including, but not limited to, those related to the timing and effectiveness of collaboration plans and implementation, the ability to realize the anticipated benefits of the strategic partnership, competitive actions in the marketplace, and the ability to achieve anticipated financial and operating results in the amounts and at the times anticipated, as well as those described in Item 1A (Risk Factors) of Walgreens Boots Alliance, Inc.’s Form 10-K for its fiscal year ending August 31, 2020 and Form 10-Q for its fiscal quarter ending February 28, 2021, and in other documents that Walgreens Boots Alliance, Inc. files or furnishes with the Securities and Exchange Commission. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially. These forward-looking statements speak only as of the date they are made. We do not undertake, and expressly disclaim, any duty or obligation to update publicly any forward-looking statement after the date of this release, whether as a result of new information, future events, changes in assumptions or otherwise. 

Explore Themes in this Article