Boots 2000 flu pilot ad

Since the Second World War, vaccines have been developed for a number of significant diseases, yet controversy still surrounded vaccination initiatives. Because of this, the British Government turned to high street pharmacies to help provide accurate healthcare information.

In 2000, Boots went one step further and took part in a pilot project offering flu vaccinations in 21 Boots stores in commuter locations. The vaccines were only available for one day; cost £7.50 per patient; and were administered by nurses. The initiative complemented the NHS programme by offering flu vaccinations to people who were not eligible for a free NHS vaccine.

Now, Boots has been helping to protect the nation from flu for over twenty years through its in-store Winter Flu vaccination program.