WBA Magazine

Pulling out all the stops to end child poverty

From benches to digital filters to fast and furious celebrities, Red Nose Day 2021 had something for everyone – most importantly for kids in need.

By Tom Wall

Red Nose Day collage

Every spring, customers have come to expect a certain energy at their local Walgreens stores. Beginning in April, aisles, shelves and team members are all adorned with splash of red in the form of T-shirts, signage and, of course, the iconic Red Nose.

Red Nose Day in the U.S. is a campaign with the mission to end child poverty by funding programs that keep children safe, healthy, educated and empowered, and Walgreens plays a crucial role in encouraging customers to donate throughout the campaign. Central to this is the sale (and donning) of the iconic nose itself. Last year, amid health concerns during the global pandemic, the physical noses became digital ones, but the donations still found a way to come in – ushering in an all-new strategy, audience and era for the Red Nose.

This year, despite the lingering obstacles presented by COVID-19, we helped raise more than $21 million for the campaign, online, in-store and via mobile devices.

Read this collection of stories from the Walgreens Newsroom, and see what made this year’s Red Nose Day campaign so uniquely 2021.